Speaking of Japanese street popular logo, the first thing to mention is Bape. As Japan’s Harajuku leading brand, full name is “A Bathing Ape in Lukewarm Water”, meaning “easy life of man”. Bape was founded in November 1993 by Nigo, a graduate of the Japan Institute of culture and fashion, and the LOGO was designed by Shinichiro Nakamura.
Bape was inspired by the famous line “Ape Shall Never Kill Ape” in the planet of the apes, which inspired Nigo to name his brand. “PLANET OF THE APES,” a 1968 Hollywood sci-fi film that influenced millions OF young people in its time, is still one OF THE most classic cult films ever made. The BAPE LOGO was also designed by NIGO’s friend and fellow planet of the ape’s illustrator kimichiro Nakamura, also known as SKATE THING, who spent a week designing it
Brand founder Nigo, the real name long-tail Zhi Ming. He was exposed to fashion culture as a child, and when he got popeye at the age of 14, it took off. Gradually, he kept his parents in the dark about his pocket money and the money he earned from his part-time job to get clothes and records, and got in touch with and loved the fashionable culture. It was, so to speak, a cornerstone on his way to starting a trend.
Nigo became obsessed with fashion after Hiroshi Fujiwara’s column in the magazine “LAST ORGY” and his studies at the Japan Institute of fashion and culture in Tokyo. He then became Fujiwara’s right-hand man, deeply influenced. Nigo was nicknamed “koji Fujiwara” because of his similarity to Fujiwara, and he patented the name for himself.
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