Final Project- Research 3 “Off-White”

When it comes to off-white c/o VIRGIL ABLOH, you have to start with Pyrex Vision. Pyrex Vision is a by Kayne West imperial designer Virgil Abloh brand, founded by two people worked together for many years, Kayne West once in media access to Virgil Abloh, said Virgil was that he met the most intelligent, efficient and the most creative people, and Pyrex Vision launch was a tide people love because of the item easier, the key factors and became popular

Off-white c/o VIRGIL ABLOH was founded by VIRGIL ABLOH in the United States in 2012. The brand was created because VIRGIL ABLOH wanted to complement what Pyrex Vision lacked and could not present, that is, to combine street fashion with high-end fashion.

The name of off-white means to start from scratch. It starts from pure WHITE and shows his intention and determination of new brand management. Virgil Abloh, who likes to be unconventional, first published her first spring/summer 2014 collection online in 2013, when other designers published their autumn/winter collections and sold them directly in online stores in Paris and New York.

Most of you may not be familiar with the brand off-white, but what do you think of the logo or the classic diagonal stripes? Although off-white is not a big brand with a long history, it has become the favourite brand of many celebrities and artists in just a few years, and the “appearance rate” is high. Naturally, our impression of off-white has also been enhanced virtually!

Thanks to founder Virgil Abloh’s unique insight, off-white’s clothes jump out of the seasonal frame. In a show, men and women’s clothes from different seasons can be gathered. Male models can wear see-through t-shirts and shorts and a long coat without any doubt. Off-white is a fairly young brand, except for clothing and even launched a furniture and other products, and all the products follow only one concept, which can adapt to each season without constraints and restrictions.

Virgil Abloh not only has his own brand but is also the founder of Chicago’s trendy RSVP Gallery. His boutique brands include Givenchy, 3.1 Phillip Lim and KDIA, all of which are very popular.