In this year’s foundation course, I have been exposed to many different types of courses. Among them, I think the courses related to business are the most suitable for me. So I decided to study Digital Marketing Social Media in BA. Therefore, in the final project, I will make a report about digital.
My research will be divided into two parts. In the first part, I will select representative companies in each field. Nike, Apple, MUJI, etc. Then study their sales policies from different aspects, such as what types of ads they used, social media and online messages to increase awareness. And what they do to promote the product. In addition, I will analyze the innovative ideas contained in advertisements at that time based on the historical background. And will compare these ads to analyze how they attract consumers. These studies are very helpful for my project and future BA study. In the second part, I will choose 1 or 2 sales policies that are most suitable for me, list the advantages and disadvantages, and finally improve them into my own policies. I’m also going to do a little research. About people’s views on how advertising changes their lives. And know what kind of ads people like, what kind of ads can be deeply rooted in their hearts and so on. These data are very helpful for me to improve the report.
I will look up information about Nike, apple, MUJI on the Internet first. Fully understand the advantages and disadvantages of their sales policy. It then use software to poll people on the Internet about their views on advertising. At the same time, I will make some tables to collect the data.
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